Who Moved My Cheese (part 1)?

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Two mice, two shrunk down humans, running through a maze…

Not exactly what I would have expected to receive so much value from!

My initial thought went to one of those weird sci-fi movies where people are running through mazes trying to kill each other or avoid being killed by some kind of alien, but obviously…that is not what this book is about!

This book involves four characters…

Sniff - Who is quick to “sniff out” changes happening around him.

Scurry - Who is quick to jump into action.

Hem - Who denies and resists change as he fears it will lead to something worse.

Haw - Learns to adapt in time when he sees changing leads to something better.

This book starts out with all of them “enjoying their cheese.” And we love that don’t we? Cheese (figuratively speaking) is sooooo good! ***if you are lactose intolerant, I apologize for this blog. :)

But then, the next morning…IT IS GONE!

We’ve all been there haven’t we?

The job was good and then…it’s gone.

The money was great and then…technology changed.

Your marriage was solid and then…your spouse says the “D-word.”

Your kids are making straight A’s and then…they start acting out.

“Cheese” is synonymous for anywhere in our lives or business where we are pushing back change. Where we are not anticipating change. Or where we refuse to even acknowledge that change is “a thing.”

So…in the story…the cheese is now gone. Here’s what the book says…

“The mice did not overanalyze things. To the mice, the problem and the answer were both simple.”

Wow, how convicting is that? When faced with adversity, the mice…keep it simple and make it happen.

Then, there is us…

“They (us) had not been paying attention to the small changes that had been taking place each day, so they took it for granted their Cheese would be there."

Does this sound like you? It sounds like me…living in the moment enjoying the spoils of my hard work, and not even considering that at some point, this is going to run out.

Then it gets worse…

“‘Who moved my Cheese’ he hollered. Finally, he put his hands on his hips, his face turned red, and he screamed at the top of his voice, ‘it’s not fair!’”

A simple minded mouse realized a problem...then jumped into solution mode. 

A smart, sophisticated, complex human, with all the problem solving skills in the world... 

THREW A TEMPER TANTRUM like my 4-year-old did yesterday! 

It’s not fair. 

Have you said that before? I have! 

These are three of the worst words we can ever say...Why? For these three reasons... 

#1 - You pass all blame. 

The moment these words come out of your mouth, you have ZERO ability to change. Because you passed the blame. None of this is his fault. Hem is perfect in every way. Passing the blame is the quickest way to start going backwards away from where you ultimately want to end up.

#2 - You play the victim. 

When you say “it’s not fair,” you instantly create a victim mentality. Woe is me....why is my life so hard? 

Again, we stifle our ability to grow! When we are the victim, we stay exactly where we are. We just wallow in our self-pity. 

John Maxwell says, “You don’t always get what you want, but you always get what you choose.” 

Choose not to be a victim! Because as long as your the victim, you’re just living in your life, not taking control of it! And if you don’t take control of it, the world will run you over time and time again!  

#3 - You disrespect the truly hard lives of others. 

Look around you when you’re having a bad day. For many, your bad day is rainbows and daffodils compared to others. 

Parents buried their children yesterday. A wife lost her husband. Children buried their parents.  Someone lost their job today. Someone was served divorce papers.

Just pay attention. Someone next to you is pushing through something way more significant than you are.  Perspective is everything. Let’s get outside of our own and start seeing others!

So what does this all mean...how do we move forward from this moment? 

Stop for a moment and ask yourself, “where in my life and I using “it’s not fair”?” 

Have you identified it? Now decide right now in this moment that you will not pass the blame. You will not play the victim. YOu will not disrespect the hard lives of others. 

You got this!  

Your cheese is going to move over and over again. Anticipate it. Prepare for it. And you YOU start winning. 

Thanks for reading. If I can do anything for you, please don’t hesitate to ask. 

Do Nothing. Start. You Choose.

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"Content is the price of entry to relevance." - Gary V

I get it...I know how you feel...

Because I feel the same way every single day...

The world we live in is exhausting.

What happened to the old way of doing business? If you were good at your job, it was pretty straight forward from there to make money.

But, I think it's time we face reality...

That way of doing business is over.

I know that most of you didn't sign up to be a full-time marketing agency.

Now though...you and I only have two choices...

#1 - Do nothing. Stay the same. Keep trying what worked 10 years ago and slowly die a long, painful death.

#2 - Embrace it. Start small. And put one foot in front of the other each day in this new world.

Let's choose #2 together.

Earlier this week I helped my dad (who's one of my new clients) make a new public figures page and shoot his first video. And, I didn't make him do it LIVE, against what I think most people think about me. Haha.

My dad is no different than anyone else.

He's a rockstar in his comfort zone.

But outside of it...you'd think he was fresh out of the womb with no life experience, no accolades, no success, nothing.

And you know what? We are all like that!

Here is what I believe to be true about you and me...

Our next stage of growth WILL not happen in our comfort zones.

It's time to step out.

And I get it...as you read this, you feel insignificant, inexperienced with this "social media stuff," and like a fish out of water.

Join the club!

I sat in my car for 30 minutes this morning giving myself a pep talk!

And you'll have to do it on a regular basis for yourself as well!

So, with all of this being said...will you do one thing for me?

START.

You don't have to have it figured out.

You don't have to go buy a $300 course or a $1000 camera.

Just start.

And would you like my advice?

Start here...

Answer these questions on video...

  • Why do you dislike video?

  • Why are you nervous about it right now?

  • Why you're doing it anyway?

  • What they can expect to see from you in the future?

Your audience will eat it up. It will be so authentic.

And when you do this, you'll sleep better at night knowing your business can keep growing and stop moving backward.

I'm excited to see you join the content party!

Coach Kyle

Redeemable

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Today is Easter.

Churches are filled with more people this weekend than any other time of the year.

This morning, we got to attend our old church in Oklahoma City.

It was awesome being back home!

My pastor said something that really struck me, and it’s why I’m writing this tonight.

He asked…

“We are all believing something.

Are you believing in something better than Jesus?”

Well, how would you answer this?

What do you put your belief in?

I want to keep this blog short and sweet…

You are REDEEMABLE!

That is the beauty of having a relationship with Jesus.

He makes old things new.

He makes dead things come back to life.

Maybe you’ve been searching for something that now, you are about to find?

SIGNIFICANCE.

Jesus brings with Him, significance.

And it’s not about you or me, being significant.

But about having a purpose of significance.

The part I love most about Jesus is He chose the misfits.

He didn’t choose the religious scholars.

He didn’t choose to valedictorians.

He didn’t really choose the best of anything.

He chose the RIGHT 12, not the BEST 12.

Do you need a do-over? Do you need a restart? Do you need some grace?

Choose Jesus.

The Bible says that when we make the decision to invite Him into our life that the “old is gone and the new has come.”

I want to help people think about this practically…

Life is hard.

Life is unexpected.

Life is not meant to be done alone.

We all believe something.

Is what you believe better than Jesus.

I am praying tonight for YOU.

For breakthrough…

For forgiveness…

For peace…

For patience…

For a fresh start.

I don’t make a lot of “absolutes” in my life…but believing in Jesus is one of them!

Reach out to me if you read this and have questions.

Stop Selling To Everyone

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Have you ever been hunting or fishing?

I’m not really in to hunting, but some of my family members are.

It amazes me the attention to detail and effort they put into this activity.

They research, they study, the buy all the right clothes, and they have all the right gear.

It is truly crazy.

Do you realize that in the same way hunters hunt deer…

We as sales people, hunt people.

Now, maybe that sounds weird to you…but it’s real life.

You have a real estate weapon, a mortgage weapon, an insurance weapon, and you’re looking for the right opportunity to to line up at the end of your scope and make that money.

So, here’s the question…

Why do we put so much effort into learning an animal…yet we think attracting people is supposed to be easy?

Do you want to continue to not sell as much as you think you should?

Keep trying to work with everyone.

When you chase two rabbits you catch…

NONE!

How many real estate deals are you going to chase when you are chasing 100 rabbits?!

Very few!

What would happen if you gave yourself permission to stop working in certain parts of your city?

What if you saved yourself the 90 minute one way drive and stayed focused?

You refer it out, collect your 25% and stay focused running in your lane.

Do you need to narrow your focus? Here’s how you do it….

#1 - Ask yourself the right questions.

Use questions to decide who you want to attract.

  • Who am I currently attracting?

  • Do I like who I’m currently attracting or do I want to attract a different type of person?

  • Am I willing to say no?

  • What price range buyer/seller do I want to attract?

There are plenty more…but start here. Just answering these questions will get your brain moving in a new direction!

#2 - Speak their language.

Sales is not a universal language.

If you want to attract Boomers, you may use a certain analogy that a millennial may not relate to.

If you want to attract million dollar buyers, you may talk about a certain subject that Middle America doesn’t relate to.

If you want to work with sellers, they are going to have different concerns that they would be drawn to that buyers would not.

With all this being said…

Why are you continuing to just talk about “buying and selling” on social media?

You are falling on deaf ears!

Get specific. Get focused. Go intentionally attract who you want.

#3 - Pick the right platform.

Isn’t it exhausting to try and be on Facebook, Instagram, Twitter, LinkedIn, YouTube, and several more?

The answer is YES! It’s hard.

Give yourself permission to not use certain platforms.

If you look it up, different platforms attract different age groups of people.

So, if you knew who you were attracting, you’d instantly know where that type of person hangs out.

Now you don’t have to feel bad when an “expert” shows up to your office and shames you for not being on a certain platform.

You can look them in the face and tell them to shut up. Ha.

Know your audience….then pick your platform. You’ll be doing better than you are now in no time!

#4 - Create momentum.

We all move in and out of momentum. It’s like a roller coaster.

You can only create momentum in two ways…

  1. Look back at what used to work and get back to it.

  2. Start something new.

Pick your momentum creator.

What have you been unwilling to try in your business?

Try it!

What have you said is not for you?

Try it!

What do you think is for young people?

Try it!

What creates insecurity in you?

Try it!

This will create momentum and momentum is attractive to other people!

When you do this, your business will change forever.

If I can do anything to help, please don’t hesitate to reach out.

How To Start Mastering Your Story

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We all have a story. Actually, we all have lots of stories. There have been 100’s and possibly 1000’s of things that have happened to us which have lead to us being who we are today. 

For some, you have been through absolute hell to get to today. For others, it may not be that intense, but none the less, you’ve overcome great things to be present reading this right this second.

Those stories and experiences are the only thing that separate you from everyone else. You might call them your “x-factor.” 

While most people are out there pedaling their product…they are the “cheapest,” the “fastest,” the “biggest,” the “smallest,” the “whatever they want to say.” All of those things come and go, if you’re the cheapest today, you probably won’t be tomorrow. If you’ve won an award 5 years in a row, someone will come in behind you end up winning it 6 times. It’s inevitable.

Then add in social media. Social media has flipped businesses on their heads. We are like young children picking up a gun for the first time. That much power probably shouldn’t be possessed by someone with that little experience. And that is how most of us are with social media.

We have the world at our finger tips, but all we know how to do is screw it up.

Not anymore…your story is what will separate you from the rest of the industry. Your story is what will draw people in to want to know, like and trust you. Your story will position you to receive more business than you can even handle. Your story will make you the most referred business person in your market.

It’s time to “Master Your Story.”

So where do we start?

First, you have to start writing it down…

Let’s start here…answer this question…

Why do you do what you do?

Write down your answer.

Then, why did you pick the industry that you’re in?

Write down your answer.

Next, what gifts and abilities do you possess that make you good at your job?

Write them down.

Finally, what keeps your ideal client up at night?

Write it down.

What you wrote down is the beginning of your story.

Now, decide how you want to tell it?

Your options are video, words (blog), audio (podcast), and pictures.

And if you haven’t noticed by now…to start the beginning stages of your story, it’s about asking tons of questions.

You should essentially treat it like you are interviewing yourself.

Do you know the most important part of a great interview?

Genuine fascination.

When the person asking the questions is genuinely fascinated by the person they are interviewing, their questions will dictate that.

Get fascinated with yourself. Dig deep. Make yourself answer some tough questions.

Tough questions result in tough answers…and tough answers turn into great stories!

This is where you start.

Part two of this blog series will be coming soon…so knock out these questions and get ready to MASTER YOUR STORY.

You'll Never Do Video If...

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In the real estate world, you need every advantage you can get.

There is no greater opportunity to find that advantage than with video.

73% of homeowners say they are more likely to use a Realtor that offers to do a video of their property.

Listings that include a video get up to a 403% more inquiries than those that don’t.

According to Implix, an introductory email that includes a video receives an increase click-through rate of 96%.

I don’t mean to be blunt…but…

When are you going to wake up?!

YouTube videos get over 5 billion views a day.

Over 500 million users on Facebook watch videos every day.

You cannot keep your business where it is for long without adding the use of video!

It will not happen!

Please trust me and stop living in the “old days.”

So, let’s assume for a second that you’re considering the idea of video…

There will be several roadblocks you’ll encounter that will handcuff you if you aren’t careful.

#1 - I don’t think people will care.

Even though you read the statistics above, it’s easy to buy-in to the thought that no one really cares. Because you think no one watches video.

But you’re wrong. People are watching…every single day. Stats even show that half of 75 year olds are watching video. Wake up and join the party. :)

Also, most of us tend to think we are boring. We think no one will want to hear what we have to say.

It’s not true. You think you’re boring, others are interested in what you have to say.

Has another human ever asked for your advice? If yes, people value your opinion.

  • Pro Tip: When you find something you’re passionate about, it doesn’t matter if people care or not. You will do it anyway.

#2 - I’m afraid to mess up.

To compensate for your fear of messing up…you will try to be perfect.

This is why you will record take after take trying to get it just right…

But that is not real life. Your people know how fake this is.

And think about it like this…

We dislike people who think they are perfect, yet that is the exact quality we try to achieve in our videos.

It’s 2019…we aren’t attracted to perfect, we are attracted to personal.

Be real, be you. That is who your people already know, like and trust.

  • Pro Tip: Do you expect perfection from others? Of course not. So they don’t expect it of you. Don’t let their highlight reels discourage you from being you.

#3 - I feel like everyone is already doing it.

Because your newsfeed is full of other Realtors and Loan Officers, it feels like it’s over saturated, but it’s not!

Last year only 4% of Realtors were using videos nationwide…

Think about that…it’s crazy, right?

And here’s what really matters…a lot of that 4% aren’t even good at it.

You have such a massive opportunity to be successful…get in the game! Your business depends on it.

  • Pro Tip: Let’s assume this is true (even though it’s not), this will still work because you are you. No one is doing video like you…you are set apart and different!

#4 - I just don’t think it works.

For many of you that will read this, you genuinely don’t believe in the power of video.

And that’s ok. I understand why.

But let me paint you another picture…

Video is the only form of marketing that works for you while you’re not working.

A couple months back I received my largest speaking gig to date…

How did they find me? They saw my videos.

Every single day while I’m doing whatever I’m doing, my videos are being watched by people all over.

I am constantly leveraging content to position myself in front of the right people.

Not convinced, here’s another story…

One of my clients on her second video picked up the interest of an investor that she then had the opportunity to list dozens of his listings.

What are you waiting for?

But there is one final thought that’s holding you back…

  • Pro Tip: You’re only allowed to think this if this has happened…you have done videos yourself for over 6 months and see no value from it. Until then, you are simply listening to the ignorant opinions of others who also haven’t tried it!

#5 - I don’t know what to talk about.

Stop overthinking this…

The reason you can’t think of anything to talk about is because you can’t get out of the real estate mindset.

Of course you can’t think of anything to say when all you have is real estate on your mind.

The reality is…no one cares about your real estate videos if that’s all you do.

How do I know that? Because nobody wakes up in anticipation of your next market report or home buying tip.

You have to meet people where they are.

What are they interested in?

What do they struggle with?

What did they wake up this morning thinking about?

When you answer those questions, your content creates itself.

Are you attracting young families as buyers?

Apply these questions to them.

With the answers….comes your content!

You are not just a Realtor. You are not just a Loan Officer. You are a real person!

So, be a real person. Talk about real life things.

The moment you begin to remove these five myths from your life, video becomes more and more do-able.

  • Pro Tip: What do you think you do well that most don’t? Do a video about that first. But don’t make it about how awesome you are. Genuinely think through how you can teach what you do. That will attract people like you.

Here is my question to you…

Where do you need to start? Pick one. Which ones causes you the most issues? let’s tackle that one first.

Now get to work!

And if I can help, please don’t hesitate to ask!

I Heart People

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Today I started coaching with two new clients.

I’m so excited to be back coaching again.

After going through my John Maxwell Certification, I feel like a brand new coach…it’s crazy!

Instead of simply trying to teach…I’m doing more listening…I’m asking more questions…it was great!

As I left my office tonight…I was overwhelmed with joy.

I love people.

My calling in life has been very simple…

My goal is to leave people better than I find them.

Getting to talk with my coaching clients today was thrilling!

Even listening to them challenge my idea…it was amazing!

Getting to debate and share…I loved it!

Here is my secret…are you ready?

I treat everyone as if they are better than me.

Philippians 2:3 says, “Don’t be selfish; don’t try to impress others. Be humble, thinking of others as better than yourselves.”

This has been one of my life verses since I was in middle school.

As I get older, that verse provides more and more clarity in my life.

I don’t get frustrated in traffic like most people…

Do you know how?

I assume that when I get cut off or tailgated, that person just needs to get some where faster than I do.

I don’t get mad very often…

Because when someone does something that could upset me…my first thought is, “I wonder what’s going on it their life that would trigger this reaction?”

Most people walk around hiding so much.

We are all incredible actors.

We know how to put on a smile, ask questions, and pretend that everything is ok.

But the reality is, we aren’t. We are struggling.

And as bad as I think my day is, someone else’s is always worse.

Ask yourself a question…

Do you care more about yourself or everyone else?

That answer dictates your future moving forward from today.

The next time you get frustrated or upset with someone…just remember, you have no idea what they’ve been through to get to today.

No matter how they treat you…love them any way.

God Blesses Moving Feet

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So many times in my life I have prayed and hoped for God to move in my life, but I don’t want to do anything.  

I want God to show up without me getting my knees scraped or my pants dirty.  

When I was a pastor, I used to pray so much for God to bring new students to my church...but then I wouldn’t pu in the work...I’d just go through the motions.  

In previous businesses, I’ve prayed for growth, yet refused to get uncomfortable.  

Ive realized more and more recently that God blesses moving feet.  

“Pray like it depends on God and work like it depends on you.”  

Where in your life are you praying for God to move, yet you’re standing still? 

God wants to multiply your movement.  

Give Him something to work with! 

Philippians 4:13 says, “I can DO all things through Christ who gives me strength.” 

Did you catch that? That verse says DO all things.  

Not watch all things. Not get all things. But do all things! 

When my actions increased, it’s as if God’s promises woke up…and wild things started to happen.

Speaking gigs out of no where.

Big time marketing clients reaching out to me.

New coaching clients.

So, here’s my challenge to you…

Pick one thing that you can do tomorrow. Stop waiting. Stop hoping. God’s ready to bless your moving feet! 

It’s time to move! For real.

Don't Wave The Flag

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In war…if one side was getting destroyed by the other, they could make a decision. That decision, to surrender.

But back then, I get it. I really do.

They were surrendering to keep from dying.

We, on the other hand, are very different.

If we aren’t careful, we will raise that flag for other reasons…

  • I don’t get my way.

  • Things get hard.

  • I’m not good right away.

  • I don’t see instant results.

Are you waving the flag of surrender?

Are you giving up on what could work before you give it a chance?

Maybe it’s a certain script?

Maybe it’s a marketing idea?

Maybe it’s a video?

Where are you giving up too soon?

It’s time to stop.

I want to challenge you with three things…

#1 - Be honest with yourself.

Take a moment to stop reading and think…

There are areas in your life and business where you’ve quit. You know it.

Be honest, admit them, then RECLAIM THEM.

There’s nothing wrong with saying you’re wrong…I do it all the time!

#2 - Create accountability.

Where do you most want to wave the white flag of surrender?

No matter what your answer is…it’s ok.

Go create accountability.

Right now.

Go ask a friend that is either good at what you’re trying to be better at or a friend who’s also trying to improve in this area.

It makes all the difference.

#3 - Throw out the excuses.

Achieving is hard.

It’s why the majority of people live in the middle.

They do more than nothing, but never enough to be extraordinary.

If you decide to do something, DO IT.

Let’s go ahead and get some out of the way…

  • It’s too early…

  • It’s too late…

  • I’m not ready…

  • I don’t know where to start…

  • I’m not as talented as they are…

  • My life is too hard…

  • I don’t know what they want…

  • I’m just not good enough…

Geez….did we cover all of them?!

What area of your life or business do you need to resurrect? Comment it below. I want to know so I can be encouraging you.

Now throw that white flag in the trash and keep going.

You are worth it.

Be...

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Last night I received a text message from a really good friend of mine that I hadn’t talked to in well over a year…

It was one of those moments where I was surprised to see his text come through, but I was so excited to call him.

We talked on the phone for 1 hour and 24 minutes…

What was meant to just be a simple question that he had for me…what not exactly what God had in mind.

We talked about all sorts of things…and you know what I was reminded of?

To just “BE.”

I want to talk about three different phrases that start with “Be” that I believe can make an impact in your life today.

#1 - BE watchful.

How aware are you of the people around you?

Are you sensitive to their needs?

Do you notice when they seem off?

Do you then try to help or act as if you didn’t notice and they are fine.

To be our best to those around us we have to be watchful.

On my call with my good friend, I listened attentively. I wasn’t just trying to hear the words he was saying but listen for what he wasn’t say as well.

I also woke up this morning with him still on my heart…and this leads to #2.

#2 - BE prayerful.

Here was my missed opportunity last night…I should have prayed with my friend before we got off the phone.

And not because I needed to…but I wanted to and didn’t.

Well, this morning, when I woke up and I was still thinking about him, I typed up a prayer on my phone and sent it to him.

When you can, type out prayers for people and send it to them. That will be something they can read over and over again and continue to find power and encouragement from.

Here’s my question for you…

How often are you praying for others?

Your spouse. Your children. Your family. Your business. Your influence. For opportunities. For clarity.

What are you praying for?

Let this blog be the catalyst to call you to greater.

I think most of us would say our prayer life isn’t what we’d like it to be.

No longer, let’s change that today.

#3 - BE ready.

Craig Groeschel said…

“You have no idea what God might do in someone else’s life through one simple act of encouragement. Be available to him today.”

Being watchful is good because that means we are aware of the needs of those around us.

Being prayerful is good because we are tapping into a power source we don’t have on our own.

But being ready is the most important…

Being watchful and prayerful can both be fairly passive activities…

Being ready is ACTIVE! It requires action.

There’s an old pastor joke that goes like this….

“I was driving through the parking lot say, God, I could really use a close space. I could really use a close space. I could really use a close space…oh, never mind, I found one.”

We all act like this at times…we are praying for something specific we don’t give credit to the source and we don’t take action.

Be ready…take action. Show up.

It’s my prayer this week that I’ll be more ready than I’ve been before to walk into opportunities where I can act on His behalf for others. And I can’t wait to tell you the stories.

So You Think You're Boring?

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Curiosity: a strong desire to know or learn something.

It is the word above that consumes us all.

We are all curious. Whether you think you are or not…let me clear it up for you…YOU ARE.

No one goes through life with blinders on.

We constantly have our heads on a swivel watching the people around us.

This is why you aren’t boring.

This is why people care more about who you are, what you do and what you think than you think they do.

We all think our lives are boring.

If you listen to celebrities get interviewed, they too, do not believe their lives are exciting.

We watch their lives and can’t wait to hear every detail, but they don’t see it that way.

Here’s why you’re not boring…

#1 - There is not another you.

Plain and simple…you are the only you there will ever be.

If you were a card in a pack of football cards…you’d be numbered 1 of 1.

Cards numbered 1 of 1 are always the most expensive cards in the set…because there’s ONLY ONE!

It’s time that you start embracing yourself for who you are.

Stop seeing it as a bad thing, if you do. Start leveraging your uniqueness!

#2 - Someone looks up to you.

No matter what you think, someone on this planet looks up to you and thinks you’re awesome!

They value your opinion.

They want to copy you.

They are paying attention.

*you don’t believe me? Go do a Facebook Live video…if you get ZERO views…I’ll let you be right.

#3 - Look around at what you’ve accomplished.

One of my favorite pastors says…

“You may not be where you want to be, but thank God you’re not where you used to be.”

Stop being so dang hard on yourself.

If you truly don’t think you’ve accomplished anything…then you just don’t realize that you are spending your time comparing your “behind the scenes” to everyone else’s “highlight reels.”

NO ONE is doing as GOOD as they want you to think that they are.

Also, NO ONE is doing as BAD as they think that they are either.

Stop reading for just a moment and make a quick list of the things you are proud of.

Do you have your list?

Was it longer than you thought it would be?

Did dig deep?

As I type this…I’m on the home stretch of keeping my children alive by myself for three full days!

And I’m not gonna lie…I’m pretty darn stoked about that! Hahaha.

If you are having a hard time coming up with something…quit being so hard on yourself.

So, here’s your homework…

  1. Go ask five people to tell you a quality they admire in you.

  2. Actually make the list that I told you too earlier…you know you didn’t actually stop and do it.

This is one of the greatest myths that people buy into that keep you from leveraging video in your life and business.

If you aren’t doing as much video as you should…maybe this is why?

What Are You Holding On To?

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Monkeys are quick, agile, elusive and usually smart.

But every once in a while…their greed gets the best of them.

It’s said that a hunting technique used to catch monkeys is done simply with a jar.

Hunters will set a jar out with a hole barely bigger than the monkeys hand.

In the jar they’ll put banana, nuts or something else that a monkey would desire.

The monkey then reaches its hand into the jar, grasps the food, and proceeds to try and pull it out.

There’s one problem…

The monkey clinched fist doesn’t fit the hole in the top of the jar.

And here’s where it gets crazy…

Though the monkey still possesses control, it will refuse to let go of the food…

Therefore it is trapped and captured by the hunters.

The story of this monkey is no different than you or I…

What are you holding on to?

Is it something in your life?

Something in your business?

Because we all have a tendency to hold on to things that have over stayed their welcome.

Tonight I was talking to a friend of mine…

She is a Realtor…a really good Realtor.

She was telling me about her desire to start a new strategy in her business, but that to do so, she has to let something else go.

That “something else” was something that she’s used in her business for 9 years.

She even said that it works…but, and don’t miss this…

She said, BUT…it’s just not me. It’s not who I am.

I want to ask you again…

What are you holding on to?

You are in control. You have your clinched fist in the jar…

You just have to let go of what you’re holding on to.

Take a risk. Make the jump.

Because as long as you do what you’ve always done..you’re going to get what you’ve always got.

Let me offer you to quick pieces of advice…

#1 - Trust yourself.

Whether you believe in God or your gut…trust yourself.

When you are thinking through the decision at hand, believe that you have the ability to make the right one.

No one and I mean no one knows your situation better than you do.

Ask advice, trust the perspectives of others…but at the end of the day, own the decision.

Believe in yourself.

#2 - Go all in.

Whatever new decision this blog causes you to make…go all in!

There is nothing worse than making a decision to do something, but then only giving it 50%.

You already know it’s not going to work.

Remember this…

The right decision done with half the effort will feel like the wrong decision.

Think about this…

How many good decisions are out there that you think are bad decisions?

And it’s only because you didn’t give the effort. You kept holding on to what was instead of embracing what is.

Don’t be like the monkey.

That hand in the jar is yours.

You control the outcome.

You and you alone.

I want to finish this blog like this…

If you don’t believe in yourself, I believe in you. I really do!

You are set apart.

You are one of a kind.

You are a masterpiece.

It’s time to live like one!

A Few Words To Never Say Out Loud

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Words are powerful.

The Bible describes the tongue as having the power to bring death and life.

It described to be like a rudder on a ship. Small, but possessing the power to turn the entire boat.

And negative self-talk is a real thing.

Consider some of the things you think about yourself…

You would never consider saying them to or about someone else.

But for some reason, you are fair game.

There are two phrases that need to leave your vocabulary forever!

“That Won’t Work”

Stop being negative and assuming the worst.

You know what frustrates me like crazy?

When I work with a Realtor and give them some ideas and before they even consider it, they blurt out…”that won’t work.”

Don’t let your mind go there.

How many good ideas have you had in your life that you never gave opportunity because you assumed it wouldn’t work?

Think about diets…

Different diets help people lose tons of weight…yet their will always be people that swear that certain diets don’t work…

The diet works…you’e the flawed part.

Open up your mind.

Be willing to try new things.

The last idea you squashed may have been the one you were waiting for.

Until you can prove that it doesn’t work…stop saying it!

The second phrase may be worse…

“I’ll do it later”

John Maxwell says…

“Later” is a dream killer.

The Bible says, don’t worry about tomorrow, for it comes with its own problems.

Sometimes I can get so focused on tomorrow, a week from now, a month from now…that I forget about today.

I heard someone say once…

“Today” is the least valued day of the week.

So, let me ask you a question…

Where in your life do you need to stop saying “later”?

Where in your business do you need to stop saying “later”?

Where is “later” allowing you to play it safe?

Where is “later” keeping you in your comfort zone?

Make a commitment right now to stop.

The L word is killing your dreams.

It’s time to kill IT.

Which one of these phrases hurts you the most?

Put your thoughts in the comments. I’d love to hear them!

Seventeen

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Seventeen days ago I made a commitment…

I realized that I was putting out a decent amount of content, but because I do this for a living, I felt like I should do more.

I also realize that content is king.

How do I position myself to win?

It’s about putting myself out there.

Showcasing my knowledge, gifts, abilities, and value.

In a world where YouTube is getting 5 billion views a day.

In a world where 500 million Facebook users watch video every day.

I needed to up my game!

As I type this, I’ve written a blog 17 days in a row and I’ve done a video 17 days in a row.

I’m not going to lie….THIS IS HARD WORK.

This is not for the faint of heart.

But it is what’s necessary to win.

So what have I learned in the last 17 days? Let me tell you…

#1 - I should have been more invested in learning.

Now I am. Do you know how much I have to read, watch and listen to in order to think about content?

I’m reading 4 different books right now.

I’m writing.

I’m learning.

I’m leading.

Are you stuck?

Call yourself to something greater.

Force yourself to get uncomfortable.

You’ll thank yourself later.

I know exactly where I’ll be after 282 days of doing this in a row…

Where will you be?

#2 - People care about what I post.

I’ve received several messages this week from people simply saying thank you.

I had one Realtor in particular say, “you may seem like you say things too much, but not to me. I need to keep hearing it.”

It’s increased my drive.

It’s increased my desire to serve my industry.

I’m more passionate than I’ve ever been about producing great content to help my people learn, grow, stretch and build their business.

Guess what? Your people care too!

But they can’t tell you…because you aren’t putting yourself out there.

It’s time to wake up. Get in the game. The only person you’re hurting is yourself.

#3 - The payoff is coming!

I am giddy with excitement at the thought of what 282 days from when I started looks like.

Where will I be?

What opportunities will have presented themselves?

What kind of person will I have become?

What kind of husband will I be?

What kind of dad will I be?

How many Realtors and Loan Officers will I have served?

I CANNOT wait!

Do you know what the change was for me?

It' was these two quotes…

“Content is the price of entry to relevance.” - Gary V.

“Best known, beats best.” - Grant Cardone

I read Gary’s and was told Grant’s in the same day…

It lit a fire inside of me!

What is it going to take for you?

When are you going to realize that without content, your business is a ticking time bomb?

Wake up.

Soon enough you’ll realize I was here to help you.

But I can’t want it for you…you have to want it for yourself.

And if I can help…don’t hesitate to ask!

Your Highlight “Reals” Suck

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Face it...your highlight reels suck.

Why? 

Because all they do is create a disconnect between you and your audience. 

I work mainly with Realtors and Loan Officers...and in 2019, it’s now assumed that you’re “good” at your job. That should be a given. 

So, if you want to be set apart, you must offer something that the others don’t... 

The REAL you. 

Stop it with the highlight reels, start documenting the journey. 

With the advancement of social media, it’s too easy now to connect to people. 

You can watch Kevin Hart walk his dog in his neighborhood and talk on his Insta-stories. 

You can watch movie stars go live from a movie set. 

Pro athletes are doing videos in the locker room during celebrations. 

It’s too easy for us to see the behind the scenes of just about anyone we want... 

ACCEPT FOR YOU. 

I get it...you like showcasing your closing and beautiful houses... 

But let me ask you a question... 

What did you do in between those two things?  

Document it! 

Give people insight into your life.  

Give them insight into your family. 

Give them insight into what you like to do for a fun. 

Teach leadership. 

Talk about movies. 

Explain how your organic banana bread is made. 

Be a real human being. 

To do this on a much higher level...start doing these three things... 

#1 - Remember that it’s not about you. 

This thought process is why most Realtors and LOs get it wrong on social media... 

You post what you like instead of what “they” want.

Who is “they”?

”They” is who you want to work with. 

What do they want? What do they need? What do they like? What do they struggle with? 

If you aren’t answering those questions and then creating content from the answers...you’re getting it wrong. 

When this starts making sense for you and your business, the engagement you receive will go through the roof! 

#2 - The one with the most content wins. 

Gary V says... 

”Content is the price of entry to relevance.” 

Pay attention to what Gary V does... 

He keynotes all the time. He’s around cool people all the time. 

Yet, so much of his content is “behind the scenes.” 

It’s him in the backseat of his car. 

It’s him walking the halls of his office or sitting at his desk. 

He is constantly creating content and so much of it helps us relate to him because it’s made on his phone and not over produced. 

Hear me when I say this... 

YOU ARE NO LONGER JUST A REALTOR OR LOAN OFFICER. ..

You are a CONTENT CREATOR!

In this moment you’re thinking...what the heck am I going to talk about?

You have so much...

Real estate videos

  • Open houses. 
  • Tours. 
  • Industry interviews. 
  • How to house repair tips. 
  • MLS meetings. 
  • Closings. 
  • Negotiations. 
  • And so many more... 

Teach something. 

  • Leadership. 
  • Spiritual. 
  • How to’s. 
  • Parenting. 
  • Crafting. 
  • Sports. 
  • TV & Movies. 
  • Opinions. 
  • Your passions. 

Tell your story. 

I could keep going, but I’m going to spare you...Haha. It’s unlimited.  

And don’t worry about perfect, go for personal. 

You be you. 

#3 - Get out of your head. 

Let me go ahead and tell you exactly what will happen when you stat doing #2... 

Every fear in the world will show up. 

  • What someone will think. 
  • Will someone care?
  • I look terrible.
  • I sound bad. 
  • Why did I just talk about that? 
  • What is my hair doing? 
  • Why is my lip doing that? 
  • I’m so glad that’s over. 
  • What in the world will I talk about next time? 
  • What if I mess up? 
  • What if I say “um” too many times? 
  • What if I forget something? 

The list could go on and on. 

Here is how to combat these fears... 

  1. Believe the value of video is greater than your fear of doing them. 
  2. Stop comparing yourself to others doing it.
  3. Establish accountability. 

When these three things happen, the game will change for you. 

Let me finish with giving you the biggest key of them all... 

Start and then be patient. Keep going. I promise...it will go well for you. 

If I can help you in any way, please don’t hesitate to reach out! 

 

 

 

 

Is overthinking killing your marketing?

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Overthinking is a powerful tool in certain areas of your business…

Marketing is not one of them.

If you are overthinking your marketing, most likely, it’s because you’re living in the past.

Because in the past, Marketing should be perfect, right?

It represents your business…so, duh, or course I want it to be perfect.

But that is old school.

Your future clients aren’t looking for perfect anymore.

They are craving personal.

They want to work with a REAL person.

I’ll even venture to say that most people want to work with someone that does make mistakes.

No, maybe not mistakes in the process of the way you sell a house or work a loan.

But as a person. Because that’s real life!

They also want to connect to the person they choose to work with.

People don’t seek out “the best” anymore, they seek out the one they connect to or remember the most.

Here are three simple ways to stop overthinking…

#1 - Start Documenting w/o the Fear of Posting.

So many of the Realtors and LOs that I work with get caught up in having to post it or it “being live” that they end up doing nothing.

Stop overthinking this. Record yourself. Take pictures.

Document the day!

Then consider posting later.

#2 - Stop Thinking About Yourself.

If you only post what you like…

If you only post what you’re comfortable with…

You miss way more people that you catch.

Stop letting what you like keep you from posting what they want.

This is causing most of you more neglect to your social media audience than anything else.

#3 - Focus in M.E.V.

Keep it simple!

🔥 MINDSET 🔥

Who gives a crap what others think.

Gary V. says…

“Stop letting the opinions of others keep your from personal happiness.”

Certain people will never appreciate what you’re doing.

Certain people will never be happy for you.

Certain people are simply negative and pessimistic all the time, no matter what.

Go find others doing what you want to do and let them be your encouragement.

You got this.

🔥 ENGAGEMENT 🔥

“Stop hoping to reap from the seeds you didn’t sow.” - I said that. 🤪

You can’t increase your audiences engagement on social media if you aren’t willing to engage first.

Stop window shopping on social media.

Like posts, comment on posts, share things, tag people, private message friends…be active. They will return the favor. I promise.

🔥 VIDEO 🔥

I’m not going to preach here…if you’ve read my stuff, watched my videos or heard me speak live…you know what I think.

But let me just say this…if you aren’t doing video for your business, it’s the dumbest mistake you’ve ever made. (No offense)

If this is your weakness, let me help.

Ask me about my Video Bootcamp.

Let’s talk about my Content Coaching.

No matter what, you need to start right now! Every day you wait, you’re further behind.

You have now been warned…

Stop overthinking. You’ve got this!

Paint Your Picture

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When are you going to see the value in yourself that others see?

I speak to Realtors and Loan Officers weekly…I also speak on stages with rooms full of people…

They are all the same…

The seats are filled with individuals that are all the same…we are all the same…

If left to our own accord, we all don’t see as much value in ourselves as others see in us.

And we tend to come in three different shapes and sizes…and expose ourselves differently…

  1. Insecurity. For some, they do very little with their story. Because they under value themselves, their picture isn’t worth painting!

  2. Indifferent. This person doesn’t see themselves as insignificant, but they don’t see themselves as exciting either. They think everything they do well, so does everyone else. They might paint their picture some, but they think their picture is the same one everyone else is painting.

  3. Prideful. You have figured out how to mask your insecurity in swagger or confidence. But most of it is selfishly directed at yourself. So you are painting your picture…but the only character in the painting is you.

We all spend time in one or more of these three groups.

I’ve had seasons in my life in all three of them.

I’ve felt completely insecure at times…

When I started my roofing company, I didn’t have a clue what I was doing.

My picture was nonexistent. I didn’t know what to paint and I didn’t feel qualified to paint it.

When I started teaching social media, I often times felt like everyone had already heard what I had to say. That people should already know what I know. It felt like what I was willing to paint was being painted by so many others.

When I pastored, I had a long season of complete arrogance. I was painting picture after picture. But every picture was designed to make me look the best. It was all about me all the time.

But there’s a sweet spot that we must find for ourselves…

It starts with putting others first.

When we put the needs of others above our own, it’s impossible to start wrong.

And it’s the needs of others that start the best painting.

Because what good is a painting that no one is attracted to.

Start asking questions. Get an idea of what value looks like to your people.

Then, believe in your uniqueness.

Great painters didn’t become great by copying other painters. Great painters became great by operating in their strength and being set apart.

There will NEVER be another you.

You are set apart!

You are one of a kind!

You are exactly the way you are supposed to be!

Others believe that about you….it’s time you start believing in yourself!

I work with people on their story. I help them develop content. I help them with their videos.

When this switch goes off, the game changes!

You have greatness inside of you.

And if you don’t believe in yourself….borrow the belief I have in you!

Now for the final piece…live it out with consistency.

It’s time to “live your best life.”

Isn’t that what the cool kids are saying these days?

Have opinions.

Take a stance.

Increase your voice.

Help people.

Teach people.

Interview leaders.

Encourage somebody.

And here’s the secret sauce…

While you’re living your best life, fill in the details on social media.

Connect the dots for people. Give them that glimpse into who you are, what you do, and why you are passionate about doing it.

This is what’s holding you back…

Put others first.

Believe in your uniqueness.

Live it out with consistency.

Now pick up that paint brush and and get to work!

Pain Is Inevitable. Suffering Is A Choice.

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This week I interviewed Joe Petersen.

Joe was diagnosed 6 years ago with an incurable form of cancer.

His story of success, positivity, and the unknown of a diagnosis is powerful.

During our interview he said…

“Pain is inevitable…suffering is a choice.”

When he said this, I instantly felt so guilty.

Here sat a man with a form of cancer that could come back at anytime living his best life. He lives with joy. He focuses on others. He’s intentional with his kids. He has a zest for life.

Then there’s me. A guy that doesn’t have incurable cancer…but I can suffer with the best of them.

Here’s the question I asked myself after our interview…

Why do I choose to suffer?

I will intentionally pile on myself over and over again. If the pain wasn’t enough, I just keep on going!

While I work on myself…here’s a few thoughts I’ve had that may help you.

#1 - Have a Shift in Perspective.

If someone can have a positive outlook on life after a cancer diagnosis, what can you and I do?

Everything comes back to perspective.

We can live in and wallow in our pain…or we can see the other side.

This is where my positivity comes in handy.

I tell people often, I’m not a “glass half full” type guy, because I believe the glass is refillable!

How do we make this happen?

  • We think about others.

  • We meet people worse off than us.

  • We remind ourselves of the undeserved grace we’ve received in our lives.

  • Buy someone a present.

  • Call and tell someone that you love them.

  • Be an encouragement to someone else.

  • Start your morning with gratitude.

All of these things trick us to stop thinking about ourselves. It’s powerful.

#2 - Start Your Day Different.

When we’ve experienced pain and we are having a hard time moving through it, we need a literal change.

A change in routine is the easiest to make happen.

Start your morning with a workout.

Start your morning with gratitude.

Change your schedule to be able to take your kids to school.

Find a friend you can have breakfast or coffee with every Monday.

Sometimes we need a shake up to start thinking straight.

It doesn’t always have to be something big and significant. It’s often times those little tweaks that create the most gains.

#3 - Find Your Faith.

When you get hit with some serious pain…you can’t move forward on your own, it’s not possible.

Considering all the different people that read this….you will be affected by this in a unique way.

See if you see yourself in one of these people…

  • You are a “religious” person, but it’s never really been your thing…more of an upbringing.

  • You are a Christ-follower. You have that relationship. But you tend to treat God more like an escape plan instead of that daily communication.

  • You believe something is out there bigger than you, but you just aren’t sure what that looks like.

  • Religion just isn’t your thing. You’re not for it or against it…

  • You are atheist. You don’t believe there is a God.

Here is what I love…it doesn’t matter which of these you see yourself in…we are all the same.

Why can I say that? Because I believe God created all of us equal.

So it doesn’t matter what we’ve done in our past, all that matters is what we do next.

I’m here to tell you…suffering will always be knocking on your door if you don’t have a faith to fight it.

Jesus is my ROCK.

Any struggle I’ve ever had to face. Any pain that has come my way…Jesus is my saving grace.

There’s a supernatural power that comes in that relationship.

It’s a power that lets you endure more, face more, and expect more (from Him).

I’m not trying to convince you of something you don’t believe in…I’m just asking you to be open to whatever happens to your thoughts after you read this.

Pain is inevitable, suffering is a choice.

Don’t let your choice keep you from living your best life. You deserve better.

And if I can help in any way, please, please, please, ask me!

And if you want to check out the full interview…here you go.

Watch Your Eyeballs!

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Though your eyes technically face out…for many, your vision goes in.

We can get so caught up in our own issues and needs, we become oblivious to the needs of others.

This has been something that I’ve worked really hard over the years to address in myself.

On Tuesday night, I was in the car with my wife and kids headed to a Texas Rangers game.

We had just exited and were on the access road when things got dicey…

As I mind my own business in the inside lane, the car in the outside lane starts to come into the middle lane.

Then the car in the middle lane, hoping to avoid that car, came into my lane.

To avoid that car side-swiping me, I had to bail out over the curb and on the grass on the side of the highway.

It felt like it all happened in slow motion…I saw the whole thing before it happened.

I had already started getting as I noticed what was going down.

When it happened, Lana, and rightfully so, started to scream. It was scary. Make also went into “mom mode,” turning around to check on the kids.

While she is doing this, I have said nothing and remained super calm.

She was so frustrated and upset with the driver that almost hit us, but I was not.

You night wonder why?

The answer is simple…HIS PERSPECTIVE.

The car that almost hit me didn’t even know I was there.

He was just trying to get out of the way of the car about to hit him.

So I get it, it makes sense to me.

But how many people would have been so ticked. They would have flipped him off. They may have tailgated him for a while.

Why do we do this?

Why do we live in this world as if we are the only one in it.

I tell this story to help us realize something…

If we aren’t careful, our selfishness will distract us from the future clients we are called to serve.

Thing about these questions…

  1. Are you easily irritated?

  2. Do you road rage?

  3. Do you offer little grace?

  4. Do you spend most of your time taking about yourself?

  5. Do you give things away?

Depending on your answers to these questions, you may realize your eyeballs are facing the wrong way!

It’s time to turn them around and focus on others!

Here’s how you do it…

#1 - Consider the other perspective.

What could the other person be going through? Maybe they weren’t trying to hurt you, it just happened that way.

What could happen in your life if you began to give people the benefit of the doubt?

#2 - Slow down.

Quit being in such a hurry all the time.

Road rage is so dumb! People get shot for that crap now…don’t be an dummy!

Slow down, chill out, and take a deep breath.

Just be present. Enjoy the journey. Quit trying to get to each destination so quickly.

Often times, it’s what happens in between our plans that make the biggest impact in our lives!

#3 - Over value people.

People matter.

“Earn the right to be heard by listening to others. Seek to understand a situation before making judgments about it.” 

– John Maxwell

Marinate on that for a moment…

Earn the right to be heard by listening. That’s so powerful!

Seek to understand. Don’t seek to get frustrated.

All we truly have in this life are relationships. Value them. Put people first. All people.

When you do, watch your life and business change for the better!

Don't Wait Until You Like It...

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If you wait until you like it…you’ll never start!

This is myth #3 that you believe to be true about video.

Guess what? If you were going to “like it,” you would have already!

It’s not going to happen.

I recently started a mastermind group with Realtors and Loan Officers and we are going through a great book by John Maxwell called “The 15 Invaluable Laws of Growth.”

One law is called “The Law of Intentionality” and it talks about the gaps we experience in our lives that keep us from growing.

One of the gaps is called “The Inspiration Gap.”

This gap eats my lunch sometimes. Because this gap says that you don’t start something or do something because you don’t feel like it!

This is most people’s problem with video. You’re waiting to FEEL it…and you’re not going to!

Why not? Because it’s uncomfortable, it’s awkward, there’s uncertainty there.

In what world to people run towards discomfort, awkwardness and uncertainty…haha. Exactly, they don’t! Which means you won’t.

It’s time to put up a fight.

It’s time to realize that you have achieved all you can in your comfort zone. So, unless you’re completely satisfied with where you are, the only room you have left to grow is OUT OF YOUR COMFORT ZONE.

So, the faster you get uncomfortable, the faster you grow.

And remember this…John Maxwell says…

“It’s not about how long will it take to get there, but how far can I go.”

That is so powerful! Quit trying to arrive somewhere. Get down in the dirt and see how far you can go!

Here’s a quick tip for your first video (because you’re going to do this!)…

What are you most passionate about? Talk about that first.

It will naturally be the easiest video for you to do. You don’t have to over think it, just start talking.

Nike got it right…

“Just Do It”

Decide right now, you will no longer wait to like something…make it happen!

Let’s start with video.

And I’m here to help! I’m serious. Reach out to me. My personal cell is 405-888-9119. Hit me up!