Do Nothing. Start. You Choose.
"Content is the price of entry to relevance." - Gary V
I get it...I know how you feel...
Because I feel the same way every single day...
The world we live in is exhausting.
What happened to the old way of doing business? If you were good at your job, it was pretty straight forward from there to make money.
But, I think it's time we face reality...
That way of doing business is over.
I know that most of you didn't sign up to be a full-time marketing agency.
Now though...you and I only have two choices...
#1 - Do nothing. Stay the same. Keep trying what worked 10 years ago and slowly die a long, painful death.
#2 - Embrace it. Start small. And put one foot in front of the other each day in this new world.
Let's choose #2 together.
Earlier this week I helped my dad (who's one of my new clients) make a new public figures page and shoot his first video. And, I didn't make him do it LIVE, against what I think most people think about me. Haha.
My dad is no different than anyone else.
He's a rockstar in his comfort zone.
But outside of it...you'd think he was fresh out of the womb with no life experience, no accolades, no success, nothing.
And you know what? We are all like that!
Here is what I believe to be true about you and me...
Our next stage of growth WILL not happen in our comfort zones.
It's time to step out.
And I get it...as you read this, you feel insignificant, inexperienced with this "social media stuff," and like a fish out of water.
Join the club!
I sat in my car for 30 minutes this morning giving myself a pep talk!
And you'll have to do it on a regular basis for yourself as well!
So, with all of this being said...will you do one thing for me?
START.
You don't have to have it figured out.
You don't have to go buy a $300 course or a $1000 camera.
Just start.
And would you like my advice?
Start here...
Answer these questions on video...
Why do you dislike video?
Why are you nervous about it right now?
Why you're doing it anyway?
What they can expect to see from you in the future?
Your audience will eat it up. It will be so authentic.
And when you do this, you'll sleep better at night knowing your business can keep growing and stop moving backward.
I'm excited to see you join the content party!
Coach Kyle