Your Digital Footprint

Trackers amaze me! The way someone can identify vague footprints in a muddy, forested area is crazy. I love shows and movies where this happens. That person is the most important part to the puzzle, because without them, the end result is impossible to have happen. 

Well, our businesses are no different...except we are the person potentially lost in the woods. 

And people are trying to find us, but they can’t! Because our digital footprint is horrendous! 

Most Realtors have heard the term SEO...short for search engine optimization. We technically know what it is, but if we are being honest...we don’t really understand it. 

Let me break it down this way...it determines whether you are hard to find or easy to find on the internet. Plain and simple. 

There are 4 big data providers and then dozens and dozens of sites where our information finds its way to...but here’s the catch...for most of us, if we haven’t been intentional, they are all over the place... 

One has an old email, while another has the old office address, then another has your cell phone, but it’s supposed to have a business number. Nothing matches. And here in lies the problem.

When this takes place, we become the crazy “ex-girlfriend” that is super sweet and good looking one minute, then stalker/murderer crazy the next. 

This causes Google to check their breaks. They see the lack of consistency and then you become less and less likely to be found anywhere close to the first page of Google. Because they have to protect their investment and they can’t go putting businesses out there that may or may not even be real. 

So, how do we fix this issue? I’m glad you asked! 

The Digital Real Estate Suite!

Here’s how the DRES steps in and fixes the problems... 

#1 -  Reputation Management.

Whether we like it or not, people are online talking about our business. Therefore, it becomes our job to manage that reputation. How we respond to a bad review could matter more to someone than the good review. 

Also, if we’ve received a bad review, it will really jack up our rating, so we have to be on top of it to ensure we are always winning. 

With Reputation Management, the platform is watching for reviews to come in on Facebook, Google and Zillow. The moment the review comes in, the platform then goes and creates a response based on valuable key words. Each time we do this, we get to double down on the SEO and get it working in our favor. You’ll never again have a review that goes unresponded to.

#2 - Review Builder.

Perception is reality. So if you’ve sold 100 homes in your career, but online you have 2 reviews, you look like you have no idea what you’re doing. 

Every Realtor I know struggles with the same thing...how do I get my clients to consistently review me? I feel bad asking and wouldn’t they have reviewed me already if they really wanted to? NO! 

You are busy, they are busy. Everyone is busy. So, if you don’t have a consistent way to ask for the review and they aren’t reminded to do so, it will never happen! 

With Review Builder, we do it for you! The drip campaign does the hard part...it asks for the review. Never again will you have a customer that doesn’t leave you a review.  

It’s about time your online presence represents you as the rockstar that you are! 

#3 - Social Media Management. 

One of our great struggles is...what is my login and password? I battle it daily! 

Well, with SMM, you can now post to all of your social media accounts from within this one account. This entire DRES represents 8-10 separate logins if you paid for each product separately.  

Now, you can schedule your social media content, manage your reviews and optimize your SEO all from the same place. Say good bye to HooteSuite or Buffer, you don’t need them anymore! It’s all in ONE PLACE. 

#4 - Listing Builder. 

Last but not least, Listing Builder. LB is your tracker! LB is how people do or don’t find you on the internet. LB takes all your accurate information and begins to push it across the internet to just under 100 places where it can potentially be found. It’s brilliant.

The power of this...when Google sees you getting reviews and responding to those reviews, they love you. When they also see your business having the same information everywhere, they start pushing you up higher and higher in the organic and map sections of Google. 

When these four things all go well for you, you WILL win. All the time. 

So I’ll ask you again, do you know what your digital footprint is saying? If not, let’s take ownership of it. I mean, it is yours anyways! 

Then, finally, your digital presence will represent you to be as great as you actually are.