Facebook Messenger: The powerful tool you’re overlooking.

What if there was a way to communicate with over ONE BILLION people without needing their phone number or email address? There is! It’s called Facebook Messenger. 

As an entrepreneur or sales rep, leads are everything. If we don’t have leads, we don’t have sales. 

Well...in a world where buying leads is the sexy thing to do, the most highly relational ROI goes completely untapped. 

Facebook Messenger has over one billion users on it. This means there are over one billion people you have the ability to directly communicate with. You could send them a message, a link, a video, etc. 

Never before has a personal touch been more powerful. So, how do I use Messenger to my advantage? I’m glad you asked!

BEFORE WE START... 

Go look at your personal Facebook page...scroll through your last 10-20 posts and ask yourself one question...

Does this post help someone trust me more or less?  

Delete the posts that you said “no” to. Then post more of the posts you said “yes” to. This will help you win more often. Because here’s what is happening. The more we send these messages, we will begin to send messages to those we don’t know yet. So they are probably going to go to your profile and look around. When they do, you need to make sure you’re set up to win! Asking the trust question will help. 

#1 - Birthday Videos.

Do you write on people’s walls for their birthday? If yes, why? Kind of to be nice, but let’s be honest, it’s because it’s an easy opportunity to put yourself back in front of a potential sales opportunity. 

But on your last birthday, how many birthday posts did you get? At least 100. Which means you probably didn’t remember any of those people. 

This is why I send them personal videos privately through Messenger. You can sing Happy Birthday. You can be dressed as Batman through one of the filters. The options are limitless.  

When I do this, I always get a response back from the person...and isn’t that what we want? Engagement! It works every time. 

And here’s the cool part, you can only record 15 seconds video in Messenger from your phone. Which means you can’t over-do it. If you have 10 birthdays today, that is only 2 minutes and 30 seconds of video. It’s quick and effective! Try it today, I promise it works. 

#2 - Acts of Random Messages.

If you pay attention to Facebook, you notice way more than just the annoying political rants and cat videos. You notice real people going through real life.

Here is what this looks like for me. If I see a friend of mine with his son on Facebook, I might send him a message just telling him I love watching him love on his son. I’ll tell him how great of a dad I think he is. Just encourage him. That means the world to people. 

Or I’ll pick a few people in the morning to pray for and then send them a simple message letting them know that I did and I hope they have a great day! 

This is not rocket science guys, it just requires that you genuinely care about people! 

#3 - “Working on a project” Messages. 

There is a guy I follow named, Chris Smith. This one is his idea. But it’s so simple!

Each morning pick 2-3 people and send them this message... 

”Hey, _______! I’m working on a project at the office today....could I call you this afternoon to pick your brain and ask you a couple questions?” 

That is it. Most people will gladly say yes to this request. When you get them on the phone, have 2-3 genuine questions that you want them to answer. DO NOT, I repeat, do not, use this as a sales pitch now that you have them on the phone. 

If you plan this well, they can actually provide you with great insight if you ask the right questions. 

And at the end of each day, you gave yourself 2-3 good conversations and you got to talk about your business the whole time, yet you didn’t come across as “salesy.” 

#4 - Meet Needs Messages. 

Again, this requires you to stop being a robot sales person and actually invest in others. So, know this going in.

Here’s the story...my friends have a big real estate team...my friend was on Facebook one day and saw a post from a friend of theirs that was a picture of a broken coffee mug on the ground. The post read that he couldn’t believe that he broke his favorite coffee mug. And it was a discontinued coffee mug, so he didn’t think he could find another one. My friend had his assistant (what up Meghan!), get on Ebay and she found the mug and they sent it to him. 

Will he ever forget that? Absolutely not! He thought he’d lost a sentimental object in his life and my friend fixed everything! 

How do we do this? PAY ATTENTION. That is it. As you’re scrolling your newsfeed, watch for what people are posting about. 

Moms, if you see another mom posting about their little one being sick, think back to what helped your little one. Then send them the Amazon link THROUGH MESSENGER. Not in the comments. Make it personal. Or better yet, go buy the remedy and mail it to them or take it to their house with a note. 

People WILL NOT forget this kind of stuff. You will position yourself on their “favorite person list” very quickly and for a long time.

#5 - Coffee Meeting Messages.

We all have the list of those we’d love to connect with. Whether it’s to sell to them directly, network with them, alight ourselves with them, or even seek mentoring...they all come with the same problem...we don’t know them yet.

Send them a video through Messenger introducing yourself. Invite them to coffee. Make it casual. Guys, this stuff works! I do it all the time! 

You can guarantee a coffee once a week with someone you don’t know yet if you do this consistently. And that can do nothing but benefit your business in the long run. Start reaching out to people...right now! 

Final Thought... 

So, to wrap this up...none of this works if you don’t. And none of this works if you don’t have a genuine love and compassion for people.  

Our world is changing so fast....and the personal touch is meaning more and more. Invest the time and make it personal. It will be worth it. 

Finally, be consistent. You can’t try this 2 times and think it doesn’t work. Commit to the process and watch it work. 

If this blog has been helpful to you, please do something for me...leave a comment telling me what your biggest takeaway was and please consider sharing it. Thank you! :)