What You Like vs What They Want
This is exactly why social media doesn’t work for you! Are you ready for it?
You post what you like, not what your next client wants.
We all tend to provide others what we like. For example…have you heard of the book “The Five Love Languages?” It’s a relationship book based around the 5 ways we give and receive love.
Here is what the book teaches…we tend to show love the way we want to receive love.
But that is the problem! I can put out a ton of effort to show my wife I love her, but if I do it the wrong way, I will be giving great effort, but yielding little results…because she still doesn’t feel loved.
The same is true for Facebook, Instagram, etc. If you don’t do videos, you assume others don’t want to watch videos. Or, if you don’t show your personal life because your private, you miss all the people that want to know more about you.
It’s time to change your mindset! Stop making your social media about you. Because it’s not. The way you attract people is based on what they want, not what you want.
What if I filled a deer feeder with cheeseburgers because I like cheeseburgers? No deer would show up! Because deer don’t like cheeseburgers.
So here’s how to start…
#1 - Identify your ideal client.
What are their needs?
What are their wants?
What do they struggle with?
What do they do for fun?
The more quickly you can identify who they are, your content becomes much easier to do.
#2 - Get out of your comfort zone.
You can’t grow your influence on social media in your comfort zone. It won’t work. Put yourself out there.
Start doing video. Stretch yourself. Business will happen because of it and you’ll be so glad that you did!
#3 - Do something every single day.
Do you know what I just committed to? I am going to write a blog and do a video every single day for the rest of the year…that means that depending on when you’re reading this, I’ll be somewhere between 3 and 282.
Content is king! You have to be producing content to grow your relevance in this industry. You can be really good at what you do…but if no one knows about you, it’s doesn’t matter!
If you have gotten to this part of the blog and just feel overwhelmed…consider letting me help. Reach out to me. You might need some coaching, maybe my Video Bootcamp, or something else. But you can’t afford to let this linger, it’s time to get to work. :)