Three Simple Ways To Leverage Video For Loan Officers.

“Content is the price of entry to relevance.” - Gary V.

You might be good at what you do. You might close great loans. You might have great processes. You might even have great customer service.

But if no one knows about you, does it really matter?

My friend says…

“People want to work with others that are moving forward.”

Are you moving forward in your business or are you stuck in the same ol way you’ve done it for years?

If you want to be relevant…if you want to be looked at as a loan officer that moves forward…

YOU BETTER DO VIDEO!

Your business WILL NOT survive without it. Plain and simple.

Let’s discuss three quick ways to leverage video…

#1 - Property Tours.

Think about this…less than 10% of Realtors use video.

So, do you want to stand out? Do videos yourself. You will instantly be desired by Realtors.

And property tours are so easy. Just be engaging and unpredictable. People will eat them up.

They will get lots of shares. It’s a no-brainer. Seriously.

#2 - Industry Interviews.

Here’s the power of interviews…

When I interview you, I get to borrow your influence.

How does this work? I’m glad you asked!

Your people know you, the like you, and they trust you.

So, when your people see you on my video…they instantly trust me because they trust you. It’s that simple.

The other cool part about interviews, the other person adds most of value.

You simply think of a few questions and let them do the rest.

Get people on there that are potentially…

• Really smart.

• Really funny.

• Really successful.

• Really engaging.

• Really educated on a certain topic.

Switch it up. Most people enjoy seeing new people on videos that they aren’t used to seeing.

#3 - Your Own Weekly Show.

This is by far the hardest of the three…so maybe don’t start here, but try to get here!

Here’s why this should be important to you…

The more you do video, the more people see you as an expert. They see you as a thought leader.

The more your face is out there…the more opportunity you get.

What should you talk about? Whatever you want!

Get creative. Have fun! Make it your own.

You will find so much joy in this once you get it going.

Here is the bottom line…

You have done all you can do inside of your comfort zone!

It’s time to get out of it! Get uncomfortable. The future you needs this.

How can I help? Reach out to me. kyle@kyledraper.com